The Team

We believe in the power of collaboration. Our team is composed of talented individuals who bring diverse expertise and passion to the table. Beyond our core team, we have cultivated a robust network of topic experts and C-level professionals across various categories and industries. Together, we leverage this collective knowledge and experience to drive success and innovation in everything we do.

Dax Denneboom

Dax Denneboom is a visionary leader with over 25 years of extensive experience in marketing, digital strategies, and e-commerce. As the CEO of a prominent e-commerce company with a turnover of 50 million euros, Dax has demonstrated unparalleled expertise in growing and scaling businesses across Europe. His deep understanding of digital landscapes and consumer behaviour has enabled his company to thrive in the competitive online market.

Dax's strategic approach involves leveraging cutting-edge digital tools and data-driven insights to enhance user experiences and increase market penetration. His leadership has fostered an innovative environment that continually adapts to changing digital trends that is always lead by valueing people. .

With a rich network of investors and M&A specialists, Dax excels in navigating the complexities of mergers and acquisitions. This expertise ensures that his ventures maximize their strategic value during transactions, thereby sustaining growth and profitability.

Samuel Petko

Samuel is an entrepreneur with 2 decades of business experience and profound expertise in financials and accounting. As a four-time founder and owner of various companies, he has consistently demonstrated his ability to innovate and lead various sectors. His extensive experience spans the management and operation of teams across Europe and Asia, where he has cultivated a reputation for excellence and strategic growth.

With a deep understanding of financial intricacies, Samuel has skilfully navigated his companies through complex financial landscapes, optimising operational efficiencies and driving sustainable growth. His proficiency in financial planning and analysis has been crucial in shaping the financial health and scalability of his ventures.

Samuel's strong network of investors and M&A specialists has been instrumental in his success, particularly in his adeptness on the seller side of mergers and acquisitions. This expertise ensures that his companies achieve optimal outcomes during transitions, leveraging his in-depth financial knowledge to secure advantageous deals.

Join Our Team

Are you ready to be part of something greater? We are always on the lookout for passionate and talented individuals to join our dynamic team. If you thrive in a collaborative environment and are eager to contribute your unique skills and ideas, we want to hear from you. Together, we can achieve extraordinary things and shape the future. Come join us, and let’s make a difference together!